BRAND PROFILE    

TIFÉ is a luxury womenswear label founded in 2017 under the creative direction of Bolutife Ajayi. Our design philosophy is centered on creating designs that are distinct, timeless, feminine, elegant, striking yet understated, to be cherished for seasons to come as a reliable wardrobe staple with a commitment to unyielding polish and an all-around reliable shopping experience.
Our simple design approach is infused with glamorous details crafted to satisfy the need to be demure with an edge; with just enough elements to stand out from the pack, complement the wearer, and adapt perfectly to a modern lifestyle where daytime means busy schedules and travel that often require transitional elements guaranteeing both comfort and elegance.
"The woman I create for is a bit of myself and the woman I strive to be. Whether dressed up or down, going out to work or play, she will always leave a lasting impression in TIFÉ," says Bolutife.
The TIFÉ woman seeks elevated pieces in luxe fabrics, refined colors with a strong focus on craftsmanship, and an enjoyable shopping experience while intentionally impacting her world positively.